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USP - Your Unique Selling Proposition The terms USP and unique selling proposition are commonly used in relation to the development of marketing and promotional plans. They are also an integral element in the development of a business's brand. So, what do the...read more
What Is Marketing? Let's start by defining what the term 'marketing' means. There are lots of definitions but a commonly accepted one is: "Marketing is a process whereby you educate consumers why they should buy your products and services instead of...read more
If you're in business for yourself you will need to know at some stage how to write a business plan. And this won't just be words on paper that no one else will see, - there's every likelihood you will actually need to produce this type of document...read more
So, why are YOU starting your own business? People of course make the decision to go into business for themselves for all kinds of reasons. For some, it's because they have a vision that working for themselves is a means to create a more flexible work/life...read more
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