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Regular articles & info to take you from start up, to development, to exponential growth


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USP – Unique Selling Proposition

  USP - Your Unique Selling Proposition The terms USP and unique selling proposition are commonly used in relation to the development of marketing and promotional plans. They are also an integral element in the development of a business's brand. So, what do the terms...

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    What Is Marketing? Let's start by defining what the term 'marketing' means. There are lots of definitions but a commonly accepted one is: "Marketing is a process whereby you educate consumers why they should buy your products and services instead of those offered...

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How to write a business plan

  If you're in business for yourself you will need to know at some stage how to write a business plan. And this won't just be words on paper that no one else will see, - there's every likelihood you will actually need to produce this type of document to...

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Why Are You Starting Your Own Business?

  So, why are YOU starting your own business? People of course make the decision to go into business for themselves for all kinds of reasons. For some, it's because they have a vision that working for themselves is a means to create a more flexible work/life balance...

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