USP – Unique Selling Proposition

USP – Unique Selling Proposition

USP – Your Unique Selling Proposition The terms USP and unique selling proposition are commonly used in relation to the development of marketing and promotional plans. They are also an integral element in the development of a business’s brand. So, what do...
Marketing

Marketing

What Is Marketing? Let’s start by defining what the term ‘marketing’ means. There are lots of definitions but a commonly accepted one is: “Marketing is a process whereby you educate consumers why they should buy your products and services...
How to write a business plan

How to write a business plan

If you’re in business for yourself you will need to know at some stage how to write a business plan. And this won’t just be words on paper that no one else will see, – there’s every likelihood you will actually need to produce this type of...