Marketing

Marketing

What Is Marketing? Let’s start by defining what the term ‘marketing’ means. There are lots of definitions but a commonly accepted one is: “Marketing is a process whereby you educate consumers why they should buy your products and services...
How to write a business plan

How to write a business plan

If you’re in business for yourself you will need to know at some stage how to write a business plan. And this won’t just be words on paper that no one else will see, – there’s every likelihood you will actually need to produce this type of...